Monday, December 11, 2006

hospital marketing


Hospital advertising in China is big business. This ad, for the 'Ease Mail [Male] Hospital of BaoDing' emphasises their good practice standards. The cartoons illustrate the hospital' 3 key rules; doctors won't exaggerate symptoms, will pay close attention to patients and the most telling point, the staff won't demand bribes.

2 comments:

Richard Young said...

It's funny how the dollar sign has become almost universal as a symbol for money. (Actually, now I type that I realise it might have been adopted by the US *because* it's a universal sign for money... sort of http://en.wikipedia.org/wiki/Dollar_sign) Is there a symbol for the huan (or is it remnimbi or something)? Or do people pay for many things in dollars over there?

Anonymous said...

wow. the claims on the posters say a lot about the industry over there...