Labour margarine from Singapore. An old style brand identity that would help illiterate customers identify and ask for it easily (I know that would help me as I'm illiterate). Just a great identity, fits perfectly with the world of industrial catering, so much better than some namby-pamby sunflowers.
1 comment:
It made me think it might be some kind of obstetric lubricant. In that respect, the geezer with the hammer is an important clarificatory signal.
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