This is the Shanghai guerrilla store created by design collective Adfunture and da>space.
Apparently New York and London are in their sights next.
Check out the adfunture website and the Da>space website for more on this and other projects. One of my favourite pieces on sale are some Nike trainers tagged with Chinese philosophical sayings by Changsa graffiti artists PEN crew and displayed with a suggestion that the buyer can then sell the unique pieces on eBay for a profit. Illustrating traditional Chinese culture/Western form clash, street fashion, post-modern sensibilities and Shanghai business acumen all in one go.