Thursday, December 07, 2006
things that can happen to your brand in China 1
Now, I might be going out on a limb here but I don't think Mont Blanc are officially in the coach seatcover market.This is not only IP infringement, this is a brand being teleported into another entirely different product universe. But it's also not just Western brands suffering, local stars are also a target: a local business man has applied to use Yao Ming's name for a new brand of sanitary towels and Aidai, a local female singer, has found she is now also a brand of condoms.
Oh, and yes, I can now post pictures again so the paranoia can subside for the moment.