Saturday, June 17, 2006
One of my favourite things about Asia: the intermediate product. Often locally or individually created they plug a gap in people's lives by offering an affordable compromise. Here we have a classic example from China: can't afford a car? how about a bike but with some of the weather protection and passenger capacity of a car? This one even has net curtains on the windows, all the home comforts.
Makes me wonder how many brands miss out in developing markets because they don't spot the opportunity for intermediate products in their own categories.