Sunday, June 25, 2006

Make do and mend

mending things. That's a concept disappearing in the west. When does anyone under 70 mend something? But in markets where few people can afford to continuously dispose of belongings the 'make do and mend' ethic is alive and well. That means durability is a big selling point and being easy to repair or refit should be intrinsic to a product's design to help owners extend products' lifespan easily. Ironically though, in these markets being robust and resilient are overlooked in advertising as brands are too busy trying to be 'dynamic', 'advanced' and sexy.

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