A local fast food brand has worked out the powerful semiotic link between elderly gentlemen with small ties and junk food. An example of how a successful brand identity is copied because, well, its famous. Brand differentiation you say? But why be different when you can look like something that you know is successful? How will people know you're good unless you look like a brand everybody already knows is good? this is the mentality IP defenders have to tackle in China.
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