Tuesday, November 28, 2006

research snacks

Snacks laid out for a research group, lower tier China.

Classic Chinese focus group fare usually includes dry crackers, fruit, sweet preserved plums and dried meat snacks. No booze and crisps or sandwiches as might be expected for UK groups. Indian and Thai research houses sometimes provide a full buffet style meal before the groups (sometimes this also constitutes part of the respondents' payment).
Local variation in focus group food is one of my favourite things on the international research circuit; its an unintentional illustration of varying attitudes to hospitality as well as local food tastes.

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