Tuesday, September 26, 2006

hard-wired superstition

Street shrine in Hong Kong

Interesting article in the Timesonline about superstitious belief arguing that superstitious belief is a by-product of the intuitive thinking that gave us an evolutionary edge. I'm sure there's also something connected to this concerning brands and how we relate to them but I've got the 'flu today and I'm too feeble to do more than wave limply towards it.

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