Monday, September 25, 2006

labour margarine

Labour margarine from Singapore. An old style brand identity that would help illiterate customers identify and ask for it easily (I know that would help me as I'm illiterate). Just a great identity, fits perfectly with the world of industrial catering, so much better than some namby-pamby sunflowers.

1 comment:

Richard Young said...

It made me think it might be some kind of obstetric lubricant. In that respect, the geezer with the hammer is an important clarificatory signal.